Wednesday, 19 May 2010

Warehouse Profile.

Design for the high street
Creating a directional brand experience that is exciting, inspiring and personal to our customer. Our distinctive handwriting is... Styley, Confident, Sexy, Glamorous, Edgy, Clean, Individual.

Our culture is positive, ambitious and focused and our teams are creative and have pride in the brand. The people that work at Warehouse are passionate and knowledgeable about fashion and reflect the personality of the brand

She is...Passionate about fashion. Knowledgeable about trends. Appreciates design and quality. Body confident. Independent. Primarily 18-30 but Warehouse is about attitude not age. She loves… shopping, socialising, looking good, magazines, celebrity gossip and travel


The first Warehouse store opened it’s doors in London in 1976, with a vision of ‘design for the high street’ to make fashion accessible to all.

The concept which was the brainchild of Jeff Banks and Maurice and Michael Bennet also saw the launch in the early 1980’s of the innovative Warehouse Bymail catalogue, which had it’s pages graced by Naomi Campbell, Christy Turlington, Stephanie Seymour and Andie McDowell
Through the years the brand has been within the Sears, Arcadia and Rubicon group’s. The over 300 strong chain now forms part of Aurora Fashions under Chief Executive Derek Lovelock.
The brands vision has remained and evolved over the 3 decades to ensure that it keeps its finger on the fashion pulse. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that are right for our customer; whether that’s the season’s must have piece, her staple basics or something for her to WOW in. Through the years women including the fashion press, stylists and many a celebrity face have enjoyed wearing their favourite Warehouse numbers!

Warehouse imagery has been touched by many a fashion talent over the years, building a directional brand image both within the eyes of the industry and the customer. Yasmin Le Bon, Mandy Smith, Liberty Ross, Bianca Balti, Caroline Baker, Lucinda Chambers, Kate Phelan, Corrine Day and Jessica Miller, Charlotte Stockdale, Norman Parkinson, Steve Hiett, Peter Lindberg and most recently Ben Watts & Anouck Lepere to name but a few!

Warehouse stores create an exciting shopping environment for our customer with a personal feel that is constantly injected with newness - keeping us one step ahead of the crowd.

We deliver impactful, inspiring displays within both our windows and our stores. The use of full and half mannequins, visual props, directional brand graphics, bold logo usage and accessory displays entice our girl and enhance her shopping experience. Clarity of product is achieved by presenting our edited collections so they are easy to shop and help to educate the girl her on how to wear the seasons key looks.

We strive to offer a personal service within our stores, and how our people look is crucial to achieving this.

I found no information on where their garments are sourced, or the trading standards?

Thanks to the Warehouse website.

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