Wednesday, 19 May 2010

Primark Profile

Fashion at Primark .
"Style, quality and affordable prices all rolled into one at Primark. Go to a store near you for instant style at prices you can afford. And keep going back - we always have different styles for women, men, children and the home"

Primark, the discount clothing store, has withdrawn padded bikini tops aimed at girls as young as seven following criticism that the items were sexualising children. View the full article here

How can Primark have the lowest prices on the high street?
"We can afford to offer our customers low prices by utilising a number of cost saving strategies. We have no advertising costs. instead relying on our customers “doing the talking” about our products. Also, we buy and sell in bulk - Primark has 198 stores in Ireland, Spain, the United Kingdom, Holland, Spain, Germany and Portugal. Our buying power allows us to buy in bulk and we pass the cost savings back to the customer. And we keep our overheads low wherever we can. With state-of-the-art logistics systems our stores have up-to-the minute fashion, as soon as it reaches us."

What does Quality Assurance mean at Primark?
"Quality is paramount at Primark. Although we offer great value for money, this is never at the expense of our high quality standards. We rigorously test our products both independently and at production stages."

The Main Concern: Slave Labour.

"Many of the challenges we face in our supply chain cannot be solved by us alone, and so we work in partnership with NGOs (Non Governmental Organisations) and various multi-stakeholder initiatives to try and address the many shared problems.
Primark is a member of the Ethical Trading Initiative (ETI), an alliance of companies, trade unions and voluntary organisations working in partnership to improve the lives of people working in global supply chains. We participate in several innovative projects and working groups at the ETI, including the ETI Homeworkers Group. We are also a member of the groundbreaking Indian National Homeworker Group, which the ETI supports.
We are also engaging more and more with key regional stakeholders, notably NGOs. For example, our new ethical trade manager in Bangladesh is tasked with developing our relationship with NUK, an NGO with trade union links. NUK have more than 20 years experience in addressing women’s rights and labour issues in the ready-made garment sector in Bangladesh. Through this partnership we are seeking to identify and address key issues around equal rights, opportunities for growth and career enhancement, as well as training needs within some of our key suppliers in Bangladesh. NUK's expertise in this area helps us provide employees and middle management at factories with more intensive support and training on ethical issues.
Read the interview with Mrs Shefali
In India we are working at grass roots level with an NGO called SAVE to help us understand and address some of the challenges faced by workers in the communities where our products are made. The project includes an extensive community survey to identify workers, families and children at risk, and provides a counselling service, workers’ helpline and other support services. Education forms a core part of this initiative and is essential for its sustainability. Workers receive training about their rights, including freedom of association, alongside learning about gender issues, basic health and personal development in sessions run by SAVE and supported by local unions.
In China we are working with ICO, a non-profit organisation, and are extending our work with other stakeholders. "


"Primark is a subsidiary company within the Associated British Foods group. We share ABF’s core values - taking care of our people, being good neighbours and fostering ethical business relationships. We also share the group’s overriding principles in relation to human rights, employment conditions, business practices, suppliers and other stakeholders.
As an international business with a global supply chain we accept that we have a responsibility to trade ethically. This includes ensuring that our suppliers live up to our values and behave as well towards their employees, as we do towards ours. With approximately 600 suppliers in over 16 countries, it is a huge challenge. We buy in very large volumes and aim to build long-term relationships with suppliers we can trust. Our business directly contributes to the employment of more than 700,000 workers across three continents."

My View.

As I see it, Primark is the biggest competitor on the high street. It offers laughable value for very fashionable clothes you would pay twice the price for anywhere else. However I feel they are severely lacking in customer care and service, its justa bout trashing clothes when I go in there. The sexualisation of children in fashion has become an increasing worry for me as I often see young girls well under ten years old wearing heels when I pop into my local tescos. This kinda sight makes me want to shake the mum and yell "WHAT THE FUCK ARE YOU THINKING? DO YOU WANT HER TO HAVE NO SELF RESPECT?" but i just give a dirty look and grab my nme, before going home huffing and puffing about what a sick world we live in. i fear a lot of highstreet shops to encourage such trends (even the one i work in). I think we should have some sort of laws put in place to prevent heels being sold for children under.... 16! so new pms, got a deal? other than that, i do like primark and the way they have managed to turn their image around. i just wish they wernt so successfull.

Thanks to the Primark website

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