Wednesday, 19 May 2010

Topshop: Background Info

About Topshop

Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002. Topshop is continually recognised as being an authority on womens clothing, having won several awards for design reputation and new services, and has a wide range of womens dresses, chunky shoes, maternity clothing, jackets and womens jeans. Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 and continues to grow its reputation for supporting exciting new talent.

The Shopping Experience
Topshop is all about refusing to be pigeonholed, each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends keeping Topshop (and its customers) ahead of the style game.

Mainline
Combining inspired design and affordability, Topshop's Mainline range is a one-stop shop for the seasonal wardrobe. Created by an in-house design team, the range of instant classics sits alongside the more specialist collections. With 40,000 pairs sold a week at the Oxford Street flagship store alone, jeans are undoubtedly one of the collection's most commercially successful items.

Collaborations
Developing some of history's most successful fashion collaborations has cemented Topshop's reputation as a brand that knows its market inside and out. Queen of textiles and long-time design partner to Ossie Clarke, Celia Birtwell's vintage-print dresses and blouses caused a sensation in 2006, selling out in three minutes. Four further successful collections have followed with a new collection launching for AW08. Kate Moss' collection has been equally phenomenal, as pieces encapsulating the icon's ever-changing sense of style have frequently sold out and become a hit worldwide. For summer 2008, Topshop also launched a new denim area with some of Los Angeles' most coveted brands.



thanks to Wikipedia and Topshop.com

1 comment:

  1. Thanks, this info really helped! :)

    ReplyDelete